New York-based Theatre Communications Group (TCG), whose mission is to strengthen, nurture and promote the professional not-for-profit American theatre, will also contribute data gathered from its annual fiscal and attendance surveys of theatres across the country.
"In this age of 'Big Data,' NCAR presents an important opportunity for arts organizations to leverage field-wide knowledge to better serve their local communities," said Teresa Eyring, executive director, TCG. "We're looking forward to bringing TCG's many years of research in the theatre field into this cross-sector collaboration with NCAR."
In addition, IRS data on nonprofit organizations is being provided by the Urban Institute's National Center for Charitable Statistics. Data from the Census Bureau will provide a look at factors such as population numbers and household incomes that can affect arts attendance. And data from the National Endowment for the Arts' Survey of Public Participation in the Arts will provide information about arts consumption and engagement.
Other partners are supporting the NCAR with a host of additional services. The Boston Consulting Group (BCG) provided nine weeks of pro-bono consulting to assist the center in establishing a vision, mission, scope, governance and structure. The work resulted in a strategic plan for NCAR's first three to five years, and BCG continues to be involved in the center's advisory board.
TRG Arts will consult with NCAR to offer insights into how consumers invest their time and money in the arts. TRG is a national consulting firm that provides arts, culture and entertainment clients with guidance and solutions to grow patrons and sustainable revenue. From its client work and management of 19 data network programs across the U.S., TRG regularly studies arts consumer behavior and publishes its analyses online and at industry conferences.
IBM will create the NCAR's online interactive "dashboard" enabling arts organizations to access the center's data. IBM will work with SMU to develop and customize the dashboard application, which is expected to be ready for use in late 2014.
Nonprofit Finance Fund (NFF) is a national leader in nonprofit, philanthropic and social enterprise finance. NFF provides loan financing, access to capital and direct advisory services that build the capacity and the financial health of mission-driven organizations. NFFhas been working with the NCAR to develop the financial measures used in the dashboard and the annual state-of-the-arts report.
More than a dozen visionary foundations and individual arts patrons have also supported the new center with financial investments, including the Communities Foundation of Texas, M. R. & Evelyn Hudson Foundation, Jennifer and Peter Altabef, Marilyn Augur, Molly Byrne, Bess and Ted Enloe, Melissa and Trevor Fetter, Carol and Don Glendenning, Jeanne R. Johnson, Nancy Nasher, Nancy Perot, Bonnie Pitman, Caren Prothro and Donna Wilhelm.
"NCAR will be a powerful resource for the arts in America," said Rick Lester, founder and CEO of TRG Arts and a distinguished visiting professor of arts management at SMU's Meadows School of the Arts. "With the fact-based decision-making capabilities that NCAR makes possible, organizations will be better equipped to develop good fiscal and operational health."
For more information, visit smu.edu/artsresearch.
The Meadows School of the Arts, formally established in 1969 at Southern Methodist University in Dallas, is one of the foremost arts education institutions in the United States. The Meadows School offers undergraduate and graduate degrees in advertising, art, art history, arts management and arts entrepreneurship, communication studies, dance, film and media arts, journalism, music and theatre. The goal of the Meadows School of the Arts, as a comprehensive educational institution, is to prepare students to meet the demands of professional careers. The Meadows School is a leader in developing innovative outreach and community engagement programs, challenging its students to make a difference locally and globally by developing connections between art, entrepreneurship and change.
The Meadows School of the Arts is also a convener for the arts in North Texas, serving as a catalyst for new collaborations and providing critical industry research. For more information, visit www.smu.edu/meadows.
SMU's Cox School of Business, originally established in 1920 and named in honor of benefactor Edwin L. Cox in 1978, offers a full range of undergraduate and graduate business education programs. Among them: BBA, Full-Time MBA, Professional MBA (PMBA), Executive MBA (EMBA), Master of Science in Accounting, Master of Science in Entrepreneurship, Master of Science in Finance, Master of Science in Management, Master of Science in Sport Management and Executive Education. The school also offers a number of unique resources and activities for students, ranging from its Business Leadership Center (BLC), Caruth Institute for Entrepreneurship, Maguire Energy Institute and Global Leadership Program to its Associate Board Executive Mentoring Program and an international alumni network with chapters in more than 20 countries.